AS YOUR SELLERS AGENT
The decision to sell your home is a very important step in your life. This is why selecting a Realtor to represent you and market your home is an important one. My name is Kevin Cahill and I am not a salesperson. I am a Real Estate agent. And as a Real Estate Agent I have certain obligations to you. What this means is that I build fiduciary relationships with my clients. A fiduciary relationship is someone who represents your best interests. By representing your best interest and delivering true results, I build relationships with my clients that last a lifetime. This, of course, is the meaning of a win/win relationship.
MARKETING YOUR HOME
Once we have determined your needs and goals for the sale of your home we will create a Marketing Action Plan designed to meet these needs. This first step in this plan is to determine the appropriate sales price. I will develop a detailed Comparative Market Analysis (CMA) illustrating what is selling, what is not selling, and who is your competition. The CMA will also provide you a range of value for your home, which you can use to determine your homes best possible price. Second we will map out a marketing plan to create the maximum amount of exposure for your home. We do this in a verity of ways:
• Yard Sign
For Sale Signs. My direct phone number will be listed boldly so that anyone who sees the sign can immediate access to me to find out about you home. And by contacting me I will have most all the information they need, so when they come look at your home they already have enough information to know if they are interested or not.
• Multiple Listing Computer Service
Exposing your home to over 2,000 other Real Estate Agents in Staten Island. This exposure means your home will bo exposed to all agents in Staten Island working with clients that may match up with your home.
• Extensive and Innovative Print Advertising
Most people start to look for a home in two ways Magazines and Internet we will put your home in the following places for maximum exposure
The Real Estate Book for Staten Island
The Real Estate Book for Brooklyn
Staten Island Properties Magazine
Staten Island Advance
• Internet Advertising
www.StatenIsland.com A communitee website that is used
frequently by thousands of Staten Islanders. www.real-estate-staten-island.com
And a few other local real estate websites including
SIBOR.com the local Staten Island Board Of Realtors website
Realtor.com which receives thousands of visitors each day from all over the country. Giving your home additional coverage for those that may be moving from other areas
• Open Houses
In today's technology driven world it has become increasingly more important for real estate professionals to use both old and new methods to market homes. In recent years the web has become the tool of choice for home buyers when searching for a new home. This is why the web has become the backbone of my marketing plan. Once you determine your homes price, I will begin marketing your home the next day on my website www.Statenisland.com as well as the www.real-estate-staten-island.com
During the next few days, I will list your home on the MLS where it will be viewed by over 2,000 local Realtors. In addition, your home will be listed on www.sibor.com and www.Realtor.com which is available for public viewing through AOL and yahoo
Finally, the last important ingredient to marketing your home successfully is team communication. I believe marketing a clients' home is a team effort and that my clients are very important part of my team. And, for any team to work effectively each member must be informed of all progress. Through the entire sale and closing, process I will be in constant contact with you informing you of all the progress and results. I will never leave you guessing.
Is my work over once we have a prospective buyer? No, because this is when the real work begins. It is my job as your representative, to obtain the best possible price for your home. I do this by being a tough and relentless negotiator for you. And, with your assistance, I will always work to get your desired price or better. Since the Staten Island market can be very competitive it is likely you will receive multiple offers. I will completely reviewing all offers with you explaining the pros and cons of each. Once the sales price is agreed to and an offer becomes a contract the process continues. My staff and I follow the transaction systematically working with; home inspectors, appraisers, mortgage representatives and the buyer's agent ensuring that the process runs as smooth as possible and, that nothing is left to chance to slip through the cracks.
PREPARING YOUR HOME FOR SALE
With a little effort on your part, your home can be sold more quickly and at a better price. The following tips have proved invaluable to owners and are worth your special attention:
Preparation For Showing:
1. First impressions are lasting! The front door greets the prospect. Make sure it is fresh, clean, and paint the trim.
2. Keep lawn trimmed and edged, and the yard free of refuse. Reseed the lawn and fertilize if necessary, weed the gardens, and add mulch. Deep green grass makes a lasting impression. In winter, be sure snow and ice is removed from walks and steps.
3. Decorate for a quick sale. Faded walls and worn woodwork reduce appeal. Why try to tell the prospect how your home could look, when you can show him by redecorating? A quicker sale at a higher price will result. An investment in neutral new kitchen wallpaper will pay dividends.
4. Let the sun shine in. Open draperies and curtains and let the prospect see how cheerful your home can be. (Dark rooms do not appeal)
5. Do the windows and window screens work well and look good? Have the windows spotless.
6. Are the appliances operating properly and sparkling?
7. Fix the faucet! Dripping water discolors sinks and suggests faulty plumbing.
8. Repairs can make a big difference. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from home value. Have them fixed.
9. From top to bottom. Display the full value of your attic, basement and other utility space by removing all unnecessary articles. Brighten dark, dull basements by painting walls and adding brighter light bulbs.
10. Safety first. Keep stairways clear. Avoid cluttered appearances and possible injuries.
11. Pack excess linens and clothing to make closets look bigger. Neat, well-ordered closets show the space is ample.
12. Bathrooms help sell homes. Check and repair grout in bathtubs and showers. Make this room sparkle. Don’t let the Handy Man add gobs of caulking when grout is what you need.
13. Arrange bedrooms neatly. Remove excess furniture. Use attractive bedspreads and fresh looking window coverings.
14. Have I removed or mentioned to my realtor any attached items that are not included, such as special chandeliers, shelving or garden plants?
15. Am I familiar with similar homes on the market that I may be competing against?
16. Have I asked my realtor for a list of ways I can improve the “marketability” of my home without wasting time and money?
17. Can you see the light? Illumination is like a welcome sign. The potential buyer will feel a glowing evening when you turn on all your lights for an evening inspection.
18. Am I ready to disclose any structural defects such as roof, foundation or wiring problems?
19. Have I started looking for my new home? Do I know what I want in another home?
20. What do I need to do to prepare for my upcoming move?
Showing The House:
1. Whenever possible leave your house for showings, if not, follow the tips below.
2. Three's a crowd. Avoid having too many people present during showings. The potential buyer will feel like an intruder and will hurry through the house.
3. Music is mellow. But not when showing a house. Turn off the blaring radio or television. Let the your agent and buyer talk, free of disturbances.
4. Pets underfoot? Keep them out of the way--preferably out of the house.
5. Silence is golden. Be courteous but don't force conversation with the potential buyer. He wants to inspect your house--not to pay a social call.
6. Be it ever so humble. Never apologize for the appearance of your home. After all, it has been lived in. Let the trained agent answer any objections. This is his/her job.
7. Remain in the background. The agent knows the buyer's requirements and can better emphasize the features of your home when you don't tag along. You will be called if needed. Allow the buyers to take "psychological possession."
8. Why put the cart before the horse? Trying to dispose of furniture and furnishings to the potential buyer before he has purchased the house often loses a sale.
9. A word to the wise. Let your Realtor discuss price, terms, possession and other factors with the customer. They are eminently qualified to bring negotiations to a favorable conclusion.
10.We ask that you show your home to prospective customers only by appointment through CSS or this office. Your cooperation will be appreciated and will help us close the sale more quickly.
Kevin Cahill, Realtor®